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green impact

The plan with a bigger plan.
What makes you carbon neutral?
Last updated: 24/11/2020

Carbon isn’t all bad, we need some of it in the atmosphere, but too much carbon contributes to the excessive warming of the earth and that’s where climate change and its effects happen. 


We decided to become carbon neutral because acknowledging our contribution to the climate change problem is important - we must be responsible for our emissions. We did this in partnership with Climate Active, a partnership between the Australian Government and Australian businesses to certify and encourage climate action.


The first step was understanding what our emissions were. To do this we reviewed every part of our business; how it’s run and how we sell our products. The next step was investing in certified offset projects that remove or avoid the same quantity of CO2 that we emit into the atmosphere. 


To do this we partnered with Southpole (our carbon offset provider) who helped us proudly invest in 2 projects. For more information on these projects head here: https://felixmobile.com.au/purpose/carbon-offset-projects/

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How did you gain your carbon neutral certification?
Last updated: 24/11/2020

We partnered with Climate Active to gain an accreditation of carbon neutrality. 


The first step was to establish our carbon footprint by calculating the quantity of greenhouse gas emissions that we currently produce.


The second step would normally involve reducing emissions where possible. However, as a new business, we don't have a baseline to reduce, but this will happen next year and continue for the years to come.


The last step was to offset any remaining emissions by investing in renewable electricity certificates and carbon offset projects. 


See: What makes you carbon neutral?

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Why do you plant one tree a month per customer?
Last updated: 24/11/2020

felix plants one tree per active subscription, per month. 


This is not as a special promotion, or only for new customers; this is for every single customer as it's the right thing to do. We plant these trees on top of being certified carbon neutral and powered by 100% renewable electricity. This way, customers can have peace of mind that they're doing a little bit of extra good just by being with felix, but with no extra leg work on their part!


Trees help clean the air we breathe, filter the water we drink and provide habitat to over 80% of the world's land animals.


Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere and are key ingredients in 25% of all medicines.


They're a home, an employer and a purifier. Not bad!


More resources: https://onetreeplanted.org/pages/why-trees/

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What type of trees are planted?
Last updated: 16/11/2020

Native tree species will be planted, which will be grown in local nurseries.  Specific tree species depends on the unique geographic area and ecological needs of the region.


Local experts will make recommendations for the tree species based on the goals of a project (e.g. enhancing biodiversity, restoring degraded land, supporting agroforestry etc.)

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Why is being carbon neutral important?
Last updated: 24/11/2020

As a brand, we strive to do right by our customers by doing right by the planet. We became carbon neutral because we understand how the effects of climate change will lead to significant risks in the future. Businesses are a big contributor to these emissions so it’s our responsibility to take action. 


Some significant risks of climate change are;


More frequent and severe weather - Higher temperatures are worsening many types of disasters, including fires, storms, heat waves, floods, and droughts (source: http://bom.gov.au/state-of-the-climate/


Potential wildlife extinction - As humans, we face a host of challenges, but we're certainly not the only ones catching heat. WWF scientists have estimated that most species on this planet (including plants) will have to "move" faster than 1,000 metres per year if they are to keep within the climate zone which they need for survival. Many species will not be able to redistribute themselves fast enough to keep up with the coming changes. These species, as far as we know given present knowledge, may well become extinct. (source https://wwf.panda.org/our_work/our_focus/wildlife_practice/problems/climate_change/


Health and wellbeing - Human health is linked with environmental factors such as temperature, and air and water quality. Australia’s greatest health threats from climate change are expected to come from extreme weather events (such as heatwaves), rising temperatures and the changing variability of rainfall. The increasing number of heatwaves is leading to a greater risk of injury, disease and death. Over the past 100 years, heatwaves have caused more loss of life than any other natural hazard in Australia (source: https://environment.gov.au/climate-change/climate-science-data/climate-science/impacts/



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How does your tree planting partnership work?
Last updated: 24/11/2020

We proudly partner with One Tree Planted. They are a non-profit organisation who, as an environmental charity, are on a mission to make it simple for anyone to help the environment by planting trees.


One Tree Planted partners with carefully selected reforestation partners in North America, Latin America, Africa, Australia and Asia. For every active month you are with us, you’re supporting 1 tree to be planted in one of these regions. One Tree Planted pools the donations for trees and sends the funds to on-the-ground projects. Essentially, you’re supporting a cute little sapling to be grown, planted and cared for in local nurseries in the early stages of life.


More resources: https://felixmobile.com.au/purpose/one-tree-planted/


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How do you offset your emissions?
Last updated: 16/11/2020

We invest in projects that either offset or avoid the same quantity of carbon that we emit by running our business and selling our products.


We have proudly invested in projects that are making a difference to both local and global emissions.


Locally, we have invested in the Aak Puul Ngantam Savanna Burning project which reduces emissions through traditional Indigenous fire management on Australia's Cape York peninsula.


Savanna fire management projects reduce emissions from large, hot fires in the late dry season by implementing planned “cool” burns early in the season. This reduces fuel loads and creates fire breaks, preventing destructive, emissions-intense wildfires later in the dry season. This project employs the knowledge of Traditional Custodians from the the Wik and Kugu communities who work to care for country through cultural burning practices.


We also want to recognise the contribution the felix business has to global carbon emissions. That’s why we have invested in a renewable energy project; Prony and Kafeate Wind Power, in New Caledonia. The wind farms consist of 116 wind turbines that use world class technology to provide New Caledonia with an estimated yearly production of 40 GWh of emissions-free, renewable electricity.

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Why did felix choose to be powered by renewable electricity?
Last updated: 16/11/2020

felix came to life with a mission to create a phone plan that does better by our people, and the planet. We believe we should be tackling climate change by considering how we are producing and using energy. 


We’re proud to share that our service is powered by 100% renewable electricity reducing the amount of harmful greenhouse gases that are released. 


This allows us to play a part in incentivising renewable electricity generation in Australia and to go above and beyond being carbon neutral.

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How can I see how many trees you've planted?
Last updated: 24/11/2020

We’re on a mission to plant 1,000,000 trees and would love your support to get there. To see how we're tracking (and how many trees you've contributed to this) check out the tree counter on the app!


More info here: https://felixmobile.com.au/purpose/


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How can I see how many trees I’ve contributed?
Last updated: 24/11/2020

When you sign up to felix, you’ll have a personal impact dashboard on the app where you will see your tree count and how those trees may have helped the environment. For every active month you’re with us, we’ll plant a tree on your behalf.


More info here: https://felixmobile.com.au/purpose/

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Where are the trees planted?
Last updated: 24/11/2020

We recognise that looking after our planet means taking our initiatives outside of Australia (it's not helping the world if we only look after a bit of it!). We also want to ensure that we’re planting your trees throughout the year so whilst we will plant trees in Australia when suitable projects are available, we also support global reforestation projects that will have a positive impact on nature for many years to come.


More resources: https://onetreeplanted.org/collections/where-we-plant/ 

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How do I know trees are actually being planted?
Last updated: 16/11/2020

Our partner (One Tree Planted) will provide felix a project report at the end of each project. There are several planting seasons across the world and there is usually a new tree-planting project every quarter. 


When felix receives this report, we will share the results back with the customers for which we have planted trees in that project. This way, you can see the impact you're having along with rest of the felix community. 

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How do you know you're actually using renewable electricity?
Last updated: 16/11/2020

More and more companies are opting to transition towards renewable electricity, and the energy sector is going under a large transformation as a result. A significant part of this transformation is increasing the share of renewable energy feeding into the electricity system.            


Whilst some companies can power their operations through generating their own energy (for example rooftop solar), most companies need to get at least some of their electricity from the grid. 


For us to be able to track just how much renewable energy is fed into the electricity grid, Renewable Energy Certificates (also referred to as RECs) with a unique number are assigned for every megawatt hour (MWh) created from renewable technologies (like solar panels or wind turbines).


Here in Australia, the two types of RECs are called small-scale technology certificates (STCs) and large-scale generation certificates (LGCs). For felix to be able to say that we’re powered by 100% renewable electricity, we’ve purchased enough LGCs that equate to the total grid electricity  (MWh) that felix consumes in a year. 


As we welcome more customers to felix, we look forward to increasing our purchase of renewable electricity and helping to incentivise the growth of renewable electricity in Australia.

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How do you assure the tree is still there in 20 years?
Last updated: 24/11/2020

Some of this is up to Mother Nature! We can't guarantee that every tree will survive, because there are so many factors beyond our control. Every project includes a plan for monitoring and optimising tree survival. While the details may vary in terms of who is taking care of the tree or how maintenance is conducted, One Tree Planted requires that due diligence is followed to hopefully provide the trees with a long life.

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What happens in case of a bushfire?
Last updated: 16/11/2020

There are some circumstances that are out of our control. If a forest fire, flood, or other natural disaster occurs, then new assessments will be conducted to determine the best course of action to continue with environmental restoration.

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How often are the trees planted?
Last updated: 24/11/2020

Tree planting seasonality varies around the world. The time between your subscription renewal and the actual tree planting will vary depending on the region and the time of year. Planting usually happens during the rainy season, when the soil provides optimum conditions for tree survival. So, we will follow Mother Nature and aim to have your trees planted within 12-18 months.


More resources: https://felixmobile.com.au/purpose/one-tree-planted/

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Who owns the tree?
Last updated: 16/11/2020

This depends on the project and the land we are planting on. Some projects take place on privately owned land, so the trees "belong" to the owner of the land. For example, in an agroforestry project working with a farmer cooperative, the local farmers will own the trees they plant. Some projects are planted on public land, and the trees will "belong" to the governing body of the park. For example, in a forest fire restoration project in a National Forest, the trees would be owned by the government body who preside over that Forest.

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What’s your involvement once the tree is planted?
Last updated: 16/11/2020

We stay in touch with One Tree Planted to get updates on all projects that are contributed to by the felix community. We will share those updates as soon as we get them.

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How do you contribute to tree planting in Australia?
Last updated: 24/11/2020

Our partner, One Tree Planted, supports a number of local projects around Australia. These projects focus on bushfire recovery, habitat restoration and creation, soil regeneration and community volunteering. The first project we are supporting will help with the creation of new tree nurseries and ultimately plant trees in National Parks as well as private lands that were damaged by the 2019/2020 fire season. For more info, see here: https://felixmobile.com.au/purpose/bushfire-relief/

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What's the difference between being carbon neutral and using renewable electricity?
Last updated: 16/11/2020

Becoming carbon neutral and sourcing our electricity from renewable resources were both easy decisions to make. We must be responsible for the emissions we create, and these two initiatives are the main ways we are tackling it. 


Being carbon neutral means offsetting all emissions associated with our business (as verified by Climate Active). 


A large part of our emissions come from the electricity that powers our service – for these, we will invest in renewable electricity certificates (RECs) from renewable energy projects in Australia. This allows us to play a part in incentivising renewable electricity generation in Australia and to go above and beyond being carbon neutral.


For all other emissions (e.g. emissions from our suppliers) we invest in carbon offset projects that remove or reduce the likelihood of CO2 being emitted into the atmosphere.

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